YouTube is one of the most popular platforms on the internet. Its fame can be measured by the number of people who watch YouTube every single day. To put it in perspective, it has been recorded that one billion hours of YouTube videos are watched every day. People watch it for various reasons like music, learning, movies and more. YouTube responds with equal enthusiasm in terms of a wide variety of content created by YouTubers.
Successful YouTubers have smartly used YouTube to garner international fame and millions of dollars with their content. Can anyone earn from YouTube? Is it easy to generate content and in turn earn money from this platform? The answer to both the questions is a big, fat NO. Not everyone earns money on YouTube because it is not easy to generate content that can be monetized.
Popular YouTubers are professionals who have followed some strict rules and best practices to reach where they are today. If you ask them, they will tell you how they have toiled and improvised for years to increase their subscribers and earn a living from YouTube.
In this article, you will find a few crucial practices, that are practiced by famous YouTubers that can aid you in changing your YouTube game. These points look very insignificant but when you take them seriously, they are exactly what matters.
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All the famous YouTubers focus heavily on one thing and that is their content quality. They create superior quality content that is unique to their personality and is in demand in the market.
If you want to become a YouTuber, you can either pick a topic that is much loved and give it your personal twist or you will have to work hard to showcase a unique talent and build demand around it. While the latter takes years to achieve, the former isn’t easy to do either.
So, start by identifying your strengths and create a clear content strategy. Make a content calendar, it will help you get disciplined with your content creation efforts.
Making a video is easy but making a good quality video, calls for some professional understanding of video making. You cannot make a blurry video or a video with broken audio and expect people to like it. Popular YouTubers across the globe make videos by keeping in mind factors like light, sound, special effects, and atleast some basic editing.
How can you make good quality videos without having to hire a professional videographer? Invest in an easy to use video software like InVideo. It has special features like video intro maker that can make you look like a pro in your very first video. It will also help you learn some basic nuances of video making like light exposure, color co-ordination and an understanding of your device (phone or camera).
Consistency is the key to success on YouTube. All the famous YouTubers keep their subscribers busy by posting meaningful content frequently. It is not necessary to post every day, you can set your own pace but then, you have to keep your word.
Your subscribers will keep checking on you to lap up the new content and when they don’t find the promised content, they will get disappointed and move elsewhere. It has also been proven that frequent posting can make you popular quickly but that does not mean you can compromise on your content quality.
One poor quality video every day will not make you popular but one excellent video a week can work wonders for your online reputation.
It is not enough to come up with the content on a daily, or weekly basis. You have to create content that will engage your followers. You can do that by offering unique content that they cannot find anywhere else.
If you are teaching something, you have to be very innovative and hands-on with your methods. Find ways to make learning easy and stress-free. Think about it, how many people will watch a video that further complicates an already complicated subject? No one, after the first person, right?
Plan your video by keeping in mind that while it takes years to impress people with your content, it will take just one video for people to write you off.
Similarly, if you are trying to entertain your audience, you have to capture their attention from the word go. The point is, you cannot repeat yourself and neither can you bore your audience.
Content for the Masses
Popular YouTubers focus on creating content that will entertain or be helpful for a larger audience base. Working with a small group sooner or later becomes a dead end. Focus on capturing the attention of people across age, sex, and race.
This way, you will stay relevant for a larger number of people and also for a larger time frame. In order to achieve this, you should also pay attention to smaller details like your language of communication and if possible, use innovative methods like sub-titling your videos.
Social Media Marketing
You have created a hilarious video on YouTube and you believe that people are going to love it. Great. But how will you make sure that more and more people watch your video? This is why you have to up your social media game and take it ahead by several notches.
Use popular social media platforms like Facebook to increase your reach. Using Whatsapp to circulate videos has also become a popular method of marketing. Invest in video software like InVideo that offers free photo slideshow maker with music. It also has many other special effect options that can help you sizzle on your social media channels.
If you are one of those people who believe that earning on YouTube is an easy peasy job, you are wrong. It is as good as a full-time job that calls for commitment, hard work and a good understanding of digital marketing. Dive into it only if you have truckloads of patience and belief in yourself. It will help if you also know some camera skills and can use video editing tools like InVideo.